Today Samuel Adams announced plans to release the second annual Beacon of Hops collaboration with Lamplighter Brewing Company to support Ales for ALS™. Brewed to bring us one step closer to a cure, two unique Beacon of Hops brews will officially release at Sam Adams and Lamplighter taprooms on Sunday, May 1 to mark the beginning of ALS Awareness Month.
Ales for ALS™ is a national fundraising campaign created in 2013 by a Yakima Valley hop farming family to raise funds for awareness for ALS. Each year, their hop farm and Yakima Chief Hops donate a unique hop blend to select breweries across the country and ask that a minimum of $1 per pint brewed with this blend be donated to advance ALS research at the ALS Therapy Development Institute (ALS TDI).
For the second year in a row, Sam Adams and Lamplighter brewers have teamed up to break through the darkness and shine a light on ALS awareness, aiming to provide support to and ultimately help end the fight against this progressive, neurodegenerative disease. As part of the Ales for ALS™ campaign, the teams brewed two different versions together: a Black IPA at Lamplighter and an American IPA at Samuel Adams.
Both Beacon of Hops brews will release on Sunday, May 1 to mark the beginning of ALS Awareness Month.
You can find Samuel Adams’ American IPA at the Samuel Adams Boston Brewery, Boston Taproom, and Cincinnati Taproom and Lamplighter’s Black IPA at Lamplighter Broadway and Lamplighter CX. Beacon of Hops will be available on draft and in 4-packs to-go. A portion of the proceeds of Beacon of Hops from both brewers will be donated to Ales for ALS™.*
Stay tuned to @samadamsbostonbrewery. @samadamsbostontaproom, @samadamscincy and @lamplighterbrew for more information about this special release and taproom availability details.
Media contact: Brittany Zahoruiko | Brittany.Zahoruiko@bostonbeer.com
*Donations are from Samuel Adams to ALS TDI. ALS TDI is a Section 501(c)(3) charitable organization under U.S. law. For more information please visit https://www.als.net/. Maximum donation is $4,000. Offer valid only at the Samuel Adams Boston Brewery, the Samuel Adams Boston Taproom, and Samuel Adams Cincinnati Taproom from May 1, 2022 – June 30, 2022.
